The Travel Channel has been moving away from the traditional travelogue programming and expanding out into more factual entertainment programming.
The name Travel is associated with holidays, guides etc but TC are more about the experience. Being there and not here and TC need to tell the viewer this.
Our challenge was to get people to recognize the Travel Channel as a factual entertainment channel. We also needed to signpost TC’s new genres and give the channel look a refresh to make the viewers excited about the channel and their programmes.
The best way to experience something is to do it, to feel it, to be part of it. Whilst we couldn’t transport every viewer to every destination in the world we could let them experience these things as close as possible.
We used clips from a point of view perspective (POV), reinforcing our travel with us and experience escapism from normal life. The viewer eels there. The clips aren’t glossy but real showing achievable real experiences in great locations
Watch the video!